GOLD Winner
Beverage Innovation Awards @ Drinktec
Best Technology Innovation
JuiceBurst
interactive Bottle 2013
Soft drinks brand JuiceBurst has revamped its packaging to incorporate the latest augmented reality technology, allowing consumers to use their smart phones to interact with product. The Blippar-based technology, according to the brand's owner Purity Soft Drinks, is said to be a first in the category.