GOLD Winner
The Drum Network Awards
Mobile Marketing Campaign / Strategy of the Year
Pepsi Max
Interactive Football Campaign 2014
Pepsi Max's #FutbolNow campaign - which launched in the UK prior to the 2014 summer football season - got 2.4 million interactions from 1.2 million consumers in its seven-month run.
Fans spent 50,000 hours engaging with Pepsi Max content via the Blippar app - the time equivalent of over 35,000 football matches, an impressive figure which was calculated by The Drum.
The campaign turned 242 million Pepsi Max, Pepsi and Diet Pepsi cans and bottles into exciting digital experiences which users unlocked by blipping packaging with phones and tablets.