GOLD Winner
Digital Impact Award
Best Use of Digital from the Food & Beverage Sector
Blippar was the perfect fit, enabling us to pack exciting and exclusive Pek Yakinda digital content into Pepsi products, which our fans accessed using the mobile phone already sitting in their pocket. Blippar also provided us with powerful real-time user data by monitoring exactly how many people were interacting with the Pepsi Pek Yakinda blipps, where, when, for how long and how frequently. Tracking engagement metrics in this way has enabled us to measure return on investment like never before.
This campaign was by far the most successful bringing many awards and nominations, including Mobile World Congress 2015.
Digital Impact Award
Best Use of Digital from the Food & Beverage Sector
iab MIXX Awards Turkey
Best Augmented Reality
iab MIXX Awards Turkey
Best Mobile Campaign
Mobile World Congress
Global Mobile Awards - Best Mobile Advertising or Marketing