Pepsi

'Pek Yakinda' Turkey 2014

Blippar was the perfect fit, enabling us to pack exciting and exclusive Pek Yakinda digital content into Pepsi products, which our fans accessed using the mobile phone already sitting in their pocket. Blippar also provided us with powerful real-time user data by monitoring exactly how many people were interacting with the Pepsi Pek Yakinda blipps, where, when, for how long and how frequently. Tracking engagement metrics in this way has enabled us to measure return on investment like never before.

This campaign was by far the most successful bringing many awards and nominations, including Mobile World Congress 2015.

See it live:

GOLD Winner

Digital Impact Award

Best Use of Digital from the Food & Beverage Sector

SILVER

iab MIXX Awards Turkey

Best Augmented Reality

BRONZE

iab MIXX Awards Turkey

Best Mobile Campaign

Finalist

Mobile World Congress

Global Mobile Awards - Best Mobile Advertising or Marketing

Read more about my career at Blippar

Blippar